Why Do I Need Content Strategy?

Get these insightful quotes about importance of strategy and planning, (courtesy of Ormond Rankin):

“A plan is a list of actions arranged whatever sequence is thought likely to achieve an objective.” – John Argen
“If you are failing to plan, you are planning to fail.” – Tariq Siddique
“By failing to prepare, you are preparing to fail.” – Benjamin Franklin
“Always plan ahead. It wasn’t raining when Noah built the ark.” – Richard Cushing
“Planning ahead is a measure of class. The rich and even the middle class plan for generations, but the poor can plan ahead only a few weeks or days.” – Gloria Steinam

Here is why you need content strategy;