As iTunes for Apple, so may be hijabs for Nike! Exploit inflection points.

Reading from Robert J. Herbold’s “What’s Holding You Back?” in 2017, I learnt about inflection points.

Businesses like Kodak, Sony, most Japanese car makers lost their industry leadership due to their lack of disruptive innovation at critical times. Apple Inc. with iTunes disruptively innovated to overtake Sony, BMW on Japanese car makers and more.

And, today, here is Nike. I bet, exploiting some of these seemingly insigificant inflection points is what has made influential brands in the world.

Are you exploiting these? How? Do you care for/about market leadership?

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