This is the importance of calendars. Social media managers understand that while they are doing business by managing social media pages, they are on a social platform where people are just socialising and keeping each other company. So, likewise, businesses on social media should leverage that by being part of the prevailing and relevant issues.
7 Reasons You Should Fast Get On Content Marketing this 2020
Through your content you're working to make it easy for people who interact with you to know what to expect from you. You're letting them in on, what exactly you do and don't do, and with what intensity. The objective should be that each of them knows and understands that, with every fibre of their being.
Past 6 Figures to Millions: Selfless Content – Learning to Get less Credit But Getting The Job Done.
Millennials want and generally believe, victims or not, people have to be responsible of their fate.
5 Ss:Cardinal Rules of Creating Content that Sells
Remember you're competing with a ton of other content already screaming for attention from your audience. Do best to respect their time.
The Million Dollar Content Strategy : Work Less Achive More
Yes yes! I find this to be very very important. Both for social media, but most importantly websites and blogs. Content needs to flow into each other, linking one to another strategically.
So, this is best as a product of your digital marketing goals, and content strategy. You can see how each piece will link with another.